The dresses in the campaign reflect the fragrances and packaging of the new products. They were created by Petra Storrs by adding individual silk flowers to white crepe. I think my favourite is the Rose & Peony dress below.
Makeup artist Karen Adler created a 60's style make for the models which is a nod to her own memory of the Yardley old ads. You can see her talk about the looks in the video below and you also get a peek at the pain staking work involved in creating those dresses.
I have to admit when I was watching the video, I couldn't help feeling those girls were probably freezing! I think there's quite an art to striking a pose when you're covered in goose pimples.
The Bath & Body range is available in five fragrances: the classic English Lavender, Lily of the Valley, English Rose, Peony and the new fragrance Royal English Daisy. Stockists include Boots, Morrisons, Lloyds as well as www.yardleylondon.co.uk.